Apps used to be so large that they came on CDs. Today, software updates are small enough to download in the background of our smartphones. As our expectations for technology have…
QA improves products by incorporating customer data from other business functions and channels. Consolidating learnings from departments like support and sales can be invaluable. It’s also true that testing the full customer journey…
There are more than 24,000 different Android smartphones on the market today. For developers, this is a major headache. iPads and iPhones come in various sizes and models, but they…
Agile development practices were designed to help businesses get to market faster. Around the turn of the millennium, a now well-known group of developers and engineers across industries convened to…
Marketers and IT experts regularly produce fascinating research demonstrating their industry’s impact on the bottom line—but what about QA? QA is known to directly affect the customer experience, which will…
User experience metrics aren’t just about conversions and retentions. They show us behaviors, attitudes, emotions — even confusion. That’s partially why UX metrics are so complex. They can be both…
How many apps that you’ve signed up for (or downloaded) do you actually use? Which ones make you forget all about them and which ones make you fall in love?…
As consumers, we’re all obsessed with omnichannel retail whether we know it or not. I like finding an excellent promotion for my favorite fitness retailer on Facebook mobile, scoping it…
The relationship between product quality and customer satisfaction has long been one of the hardest things to measure. While it’s still fairly elusive, review platforms and helpdesk suites make feedback easier…