Strava has been uniting athletes from around the world since 2009.
The company was launched by digital entrepreneurs Michael Horvath and Mark Gainey as a means of recreating — on a massive scale — the camaraderie and competition they experienced as teammates on the Harvard rowing team. Today, eight years later, Strava’s mobile app and website connects tens of millions of athletes in more than 195 countries. Through Strava, runners and cyclists can record their activities, compare performance over time, compete within their community, and share the photos, stories and highlights of their activities with friends.
“Strava” is Swedish for “strive,” precisely what the company must do every day to meet the expectations of its active and engaged users. In 2016, Strava wanted to accelerate its release cycle, moving from just a handful of releases a year to a bimonthly release. To keep pace with its accelerated cycle, Strava chose Testlio as its mobile testing partner. Since then, the two have created and maintained a first-class experience for Strava’s users.
Key benefits of Strava’s partnership with Testlio include:
- Testlio better approximates Strava’s real users
- Testlio tests outside of English
- Testlio provides wider device and OS version coverage
Strava can’t afford to compromise the user experience in its fast-paced, ongoing pursuit of new ways to connect athletes around the world. Thankfully, with Testlio as a partner, it doesn’t have to.
See how Strava creates a first-class customer experience in our new case study.