Six testing insights to optimize your 2023 QA strategy

Modern QA strategies go beyond bug hunting best practices and have become in-depth philosophical, methodological cultures precisely crafted to an individual business’s goals. For brands that want high-quality digital products, QA is a critical tool in all parts of the dev cycle and the CI/CD pipeline.

As a new year promises new challenges, products, and shifting consumer demands, technicality, functionality, and thorough QA will be critical to business success. A deep dive into our most popular blog posts of this year highlights six insights and lessons to make your QA strategy more resilient and efficient in 2023.

1. Fuse manual and automated testing for optimized QA

Fast product iteration yields low time-to-market, rapid response to user demands, and quicker validation of new features. Automating software testing may be an instinctual response to tight testing windows, but striking a balance between automated and manual testing produces a more refined control over the end-user experience.

A genuinely optimized testing strategy is not complete automation but orchestrated manual and automated testing combined.

2. Make your UX intuitive

  • Comprehensibility
  • Responsive feedback
  • Predictability
  • Efficiency
  • Error forgiveness
  • Explorability

Intuitive design testing will check for scenarios where an app does not receive an expected value from the server in an API response. Will the app crash and reboot? Send an error message? In 2023, create test cases that put the consumer’s intuitive capabilities and desires first and incorporate that feedback into the dev cycle. 

3. Segment your QA strategy for more innovative, thorough testing

  • Executing multiple integration test cases
  • Using a scalable testing platform
  • Running a pre-test pilot
  • Prioritizing end-UX to prevent shopping cart abandonment

4. Shift left to prevent bugs before they happen

From connectivity failures to functional concerns, bugs are bound to happen. Fixing software bugs is incredibly costly in the direct cost of mitigating the defects and the indirect cost of decreased consumer trust.

The cost of detecting and fixing defects in software increases exponentially with time in the software development lifecycle (SDLC). Shifting left and executing smaller QA tests earlier in the SDLC allows for more time to prevent bugs cheaply, effectively, and before they reach customers. 

5. Write high quality test plans

Creating a good test plan and writing a bug report is still one of the most invaluable ways to keep uniform quality across runs, testing teams, and managers. Test planning should be strategic and to the point, while remaining thorough and providing clear metrics for testers.

  • The scope of testing
  • What O/S, platforms, and devices to run tests on
  • Writing test cases
  • Allocating resources for testing
  • Creating test data
  • Reporting and validating bugs
  • Delivering meaningful feedback
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6. Find a partner you trust to help execute your QA strategy

As a professional QA manager, it can be incredibly complicated to deliver an optimized product constantly. You have fluctuating demands on device types, connectivity, mobile settings, and new features, and you can’t do it alone. 

However, multiple platforms and external resources across different testing management platforms make collaboration more complicated than it needs to be.

When releasing a web or mobile app, having a centralized team on a single platform ensures that the product can roll out successfully to end-users. Teaming up with a single QA partner is an efficient way to extend your device coverage, increase the utilization of in-house testers, and immediately improve your QA and UX.