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Unlocking QA Coverage Efficiency Through Signal-Driven Testing

In this guide, we’ll define SDT, offer examples of its implementation, and highlight the strategic benefits to product teams. 

What is Signal-Driven Testing?

To bring clarity to the definition of SDT, it helps to establish one upfront distinction. So let’s start with what is not Signal-Driven Testing. The widely adopted set of tools on the market that are utilized to manage the “work” of software testing. These systems offer a range of capabilities including serving as a system of record for test cases and facilitating collaboration around issue management. These systems also incorporate business intelligence (aka reporting) capabilities to help product teams gain more comprehensive visibility into both the quality of the product and the scope of the testing conducted. These capabilities help answer important questions like test coverage, defect trends, and product quality over time. SDT should not be compared to these tools. SDT is not in the business of capturing and organizing data to report on the work and outcomes of software testing. In fact, SDT is not about reporting at all. 

So, what is Signal-Driven Testing?

SDT broadens the scope of systems that can contribute data to make software testing smarter, more responsive, more impactful to the business. This does include the aforementioned test management systems, but goes far beyond. It includes the entire DevOps toolchain utilized by product teams to build, test, manage, and measure software development. It goes even further, incorporating 3rd party sources of data to the degree those data sources can offer actionable QA insights. 

Although SDT broadens the scope of data to inform software testing, it looks at that data through a very focused lens. The lens is defined by signals. Signals are automated notifications that are actionable, contextual, and real-time or near real-time. Signals are generated by rules that are applied to data from across one or more systems. SDT signals focus specifically on helping product teams direct and redirect QA capacity:

  • Highlight product quality “hot spots” that require more QA coverage
  • Trigger and guide human action against automated test run results
  • Identify product quality issues (bugs) that have “escaped” into production

Integrations Power Signal-Driven Testing

System Examples Data Type
Test Management TestRail, Xray, Zephyr Test Results
Test Automation BrowserStack, Mabl Test Results
Feature Management LaunchDarkly, Split User Feedback
Performance Management Instabug, New Relic Product Feedback
Customer Support Zendesk, Intercom User Feedback
App Reviews Google Play, App Store User Feedback
Social  Reddit, Twitter, Meta User Feedback

Mark Armstrong, Quality Assurance Manager, PayPal: “Testlio’s bi-directional integration to Atlassian Jira gives our teams seamless access to product quality insights while also maintaining a unified system of collaboration for efficiency, process governance, and traceability.”

Benefits of Signal-Driven Testing

In the modern era of ubiquitous digital transformation, brands compete on the basis of delivering continuously compelling mobile and web experiences. Speed of delivery is a competitive advantage. But release speed cannot come at the expense of the end user experience. As a result, all product teams face the potentially high stakes balancing act between increasing software delivery speed and ensuring product quality meets end user expectations. Finite QA capacity means product teams must continuously seek to align those precious resources with the most important quality assurance activities. SDT unlocks the added intelligence that product teams need to more optimally deploy finite QA capacity. The more optimally QA capacity is deployed, the less likely quality becomes a bottleneck to software delivery speed. SDT is about enabling product teams to continuously optimize test coverage, allocate resources more efficiently, and shorten time-to-resolution on product quality issues. 

  • Agile Test Coverage: Unfortunately many product teams suffer from static test coverage, limited by a set of documented manual test cases or automation scripts. Much as software development has moved towards iterative delivery models (continuous delivery, agile, etc.) so should QA. SDT fosters increased QA agility with proactive signals that continuously inform where test coverage should be redirected to keep pace with product innovation and end user feedback loops.
  • Intelligent QA Staffing: Software engineering teams employ a range of skill sets across the SDLC to achieve testing coverage. Engineers adopt “shift left” testing practices, QA analysts perform manual testing associated with scheduled releases and on-demand ad hoc validation, and quality engineers are tasked with automating manual testing for increased speed and coverage. SDT increases the combined efficiencies across staffing by offering intelligence (signals) to both inform when these skills should be applied and to streamline the handoffs between the teams. 
  • OpEx Efficient Test Coverage: SDT implements a more data-driven approach to achieving QA coverage. It acknowledges that absent infinite resources, no engineering team can test every single user, language, device, configuration and location combination. So QA is inherently about optimizing how a finite set of resources are applied to achieve coverage. It seeks to generate signals to direct resources where they are going to have the most significant impact (mitigate risk) on product quality.
  • Customer-Centricity: Product teams already understand the value of seeking end user feedback to inform application quality. Tools like feature flagging are now pervasively utilized to gain end user insights into quality and usability. SDT embraces such tools but takes a more holistic end user data strategy (feature flag insights, customer support tickets, app reviews…) from which signals can be generated.

Launching Signal-Driven Testing

Creating a SDT strategy and architecture requires systematically (over time) activating a set of signals into engineering and QA processes. As with many transformational initiatives that both augment and change existing processes, it is best to start small and build on early success. Consider the following approach to embark on the SDT journey: 

  1. Signal Definition: Identify a prospective signal that will have a meaningful impact on directing or redirecting QA capacity. Focus on leveraging data already accessible via existing integrated systems
  2. Validate Business Process Viability: How would the business process need to change when the signal is activated as part of the process? Make sure the process lends itself to actioning the signal.
  3. Data & Rules: Enable filters and rules against the data to ensure signals are automated, meaningful, and actionable by internal teams. Consider GenAI as a prospective tool to interpret or summarize data sets.
  4. Measure Impact: The measuring stick for SDT is getting more test coverage from existing or less QA capacity. How is test coverage improving or more optimized as a result of the signal-powered business process?

Examples of Signal-Driven Testing in Action

Signal Prospective Data Source(s) Example Filter(s)
Escaped Issues App reviews, social sentiment Low ratings, functional keywords
Automated Test Validation Test automation runtime N+1 successive automation timeouts
Coverage Gaps Issue tracking, test case management Test case updates, linked issues

Discover the Power of Signals Today