While standards and needs vary, frequent testing and increased coverage for health, wellness, and medical software correspond with higher ratings for app developers

Digital health is expected to grow nearly 20 percent as a sector over the next seven years according to Zion Market Research, and that demand will increase the compounding pressures of speed and quality for the development teams creating these applications.

“Software-powered experiences are driving patient-centered innovation in healthcare,” stated Ryan Vanderkolk, director of health & wellness at Testlio. “At the same time, the pressure to increase release velocity is on the rise, and there are often testing coverage requirements that can make that challenging.”

Some of the most intriguing report findings stem from contrasting the capabilities, needs and ratings of medical apps — which are often created by large, treatment-oriented healthcare companies that have adapted to provide digital services — versus the more digital-first health and fitness applications that are app store peers. Among the top 30 apps in each category, health and fitness apps are consistently rated higher than medical apps on all platforms. They also release new versions of their apps more frequently and cover more languages.

A breakdown of the top 30 Health and Fitness Apps and the Top 30 Medical apps for both iOS and Android.

Medical apps also have a deeper testing bench than many health and wellness apps. In fact, the report highlights a reality in which medical appmakers working with Testlio are utilizing nearly 70 percent more manual testers in their crowdtesting runs than health and wellness apps, along with nearly 80 percent more device types.

Device coverage data from the Testlio report, contrasting Health & Fitness and Medical Apps

“There is an undercurrent here of digital-native companies having a higher release velocity, both because of less regulation, and ‘tech first’ being a part of their DNA,” said Vanderkolk. “In contrast, many legacy healthcare companies are still working on their transformation into digital incumbents while balancing more rigorous testing needs. No matter the company, after high rates of digital adoption during the pandemic, we’ve reached an inflection point where it’s imperative that digital health and wellness appmakers focus on exceptional quality and experiences.”

Notably, Testlio digital health and wellness clients outperform industry averages in both release frequency and ratings — regardless of whether the app is oriented to wellness, or oriented toward medical treatment and use. 

“Our health and wellness clients turn to us for solutions to help them supplement quality assurance and quality engineering talent, expand device coverage, and increase release velocity,” said Summer Weisberg, chief client officer at Testlio. “This report affirms that there is indeed room, and reason, for health and wellness app developers to focus on solving coverage bottlenecks as they work to accelerate development, improve technology investments, and provide better experiences.”

A summary of Testlio Health & Wellness client app ratings and release frequency.

About Testlio

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Tim Ryan serves as the Director of Marketing for Testlio and spends his time between Austin, TX and New Orleans, LA.