Leading Streaming TV Service Case Study

The Challenge

One of the largest streaming services globally, with a mission to become the streaming platform that connects and elevates the entire entertainment industry, needed a partner to help it expand into several countries outside the United States. They required in-market localization testers who are native speakers with a comprehensive understanding of both the media product and the skills necessary to change TV module parameters.

The Solution

As a leading provider of in-market localizing testing services, Testlio has helped the streaming services provider deliver consistently high-quality localized experiences. Our services have helped the company expand to new markets while scaling task scope with over 10k testers in 150+ countries. Our unique staffing model enables testing efficiency through around-the-clock services to ensure testing deliverables are met long past business hours in North America.

Currently, Testlio ensures test coverage across three continents and provides 24/7 project management support for the streaming service provider. We verify print assets and app launches, subtitles, and dubbing of TV programs. Additionally, we offer CI/CD linguistic testing support that includes mobile, web, and firmware. We participate in their CI/CD pipeline by conducting regular smoke testing for major changes in the FW build and completing reviews from the design phase to the delivery phase.

We also provide ad hoc testing support for features as needed and localize creative content, including marketing assets, graphics, and videos. We conduct cultural reviews of content/features and market-specific analysis to ensure the media company’s content or feature is appropriate for a specific market and resonates with a global user base. Finally, we provide stable support and a process for bug verification.

Outcomes

Testlio has helped the streaming company improve confidence in product deliverables and global market launches. Thanks to a stable localization QA process, the company’s stakeholders can collaborate smoothly. This process involves task management, bug verification, and retesting long-standing bugs to determine whether they can be closed or need to remain open for fixing. Continuous localization bugs are raised in every task, resulting in high-quality deliverables. Additionally, in-market testers provide immediate support whenever required, enabling stakeholders to deliver localized products and assets quickly and efficiently.