Your Partner in Content Testing

Wow your audience with flawless distributed and streamed content on any device, anywhere.

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Why Perform Content Testing?

Content testing and quality of experience (QoE) testing ensure that distributed, syndicated, or broadcasted content via streaming services and platforms meets quality, licensing, and brand requirements.

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Lost Revenue

Retain licensing revenue and protect your investment by regularly auditing assets and performing content validation.

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Poor Experience

Ensure a consistent brand and user experience by monitoring distribution partners for broadcast quality, localization, metadata, captioning, and more.

Usability and experience are gaining on content as the factors which drive overall value in the eyes of the subscriber base and inform the consumer decision-making process around new video service subscriptions.

PWC, Streaming ahead: Making UX + content strategy work together
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Our Approach to

Content Validation

Staffing Model

  • Activate our dedicated M&E practice with IT QA and industry expertise.
  • Source and manage a global network of experienced testers for all media markets.
  • Run testing 24/7/365 based on geo-restricted content and the number of assets tested (between 1-100K+).

Content Validation

  • Audit your program publishing and expirations daily for compliance and to protect licensing and distribution agreements.
  • Validate branding elements of distributed content for a seamless, localized, and accessible (closed captioning) brand experience in any media market and on any device.

Quality of Experience

  • Run checkpoint validation to monitor broadcast quality, ensure playback controls respond (scrubbing, rewind, fast forward, skip forward, skip back), and that asset streaming doesn’t break.
  • Test asset functionality and broadcast quality on multiple device/OS combinations.
  • Conduct payment and usability testing while validating that metadata and asset cards match the library/content programming specs.

Content Validation Testing Checkpoints

Audio and visual content validation usually involves (but is not limited to) multiple asset playback checkpoints:

  • Content image/picture quality: colors, definition, correct framerate, correct aspect ratio, codec compression artifacts, correct sharpness, proper HDR format, and display, etc.
  • Content audio quality: proper audio stream/track, proper audio sync-up, and tempo, proper audio down-conversion and up-conversion, proper format encoding (Dolby/Dolby Digital Plus, Dolby Atmos)
  • Content Captions and subtitles: Proper captions/subtitles tracks, proper grammar, sync-up and bindings, proper display.
  • Content playback: proper adaptive framerate and definition, content without excessive buffering/stuttering, frame-dropping and out-of-sync, proper playback behavior (next, previous, proper end cards, and playback flow/chain)
  • Content metadata: Content card, search results, season card, content overlay on playback, including correct content title, synopsis/summary, content rating
  • Content integrity: content matches metadata, access rights (age, region) and it’s the same asset from beginning to end.
  • Digital Ad Insertion: It shows the proper targeted/programmed bumpers and ads according to client specifications

Quality of Experience Testing Checkpoints

Quality of Experience builds usually involve (but are not limited to) multiple checkpoints to ensure application integrity, stability and functionality:

  • Application user experience and interface: general interactivity (screen interaction), proper user flow logic, proper feature-level integrity.
  • Proper player controls: play, pause, stop, rewind, fast forward, previous 10 seconds, skip 10 seconds, scrubbing and “trickshot” preview, caption/subtitles control surface and activation, audio track selection control surface and activation. 
  • Access rights: by subscription level, by content entitlement (purchase/PPV), by age restrictions/parental controls, by regional restrictions, and by service provider access level (cable/fiber/satellite operator-defined access).
  • User flow logic: content access by search, by application display (carousel, notifications, detail pages, content pages, deep linking).
  • Content playback logic: proper playback behavior (next, previous, proper end cards, and playback flow/chain) 
  • Feature enablement and logic: user profiles, user lists, “continue watching” and bookmarking, “watch together/watch party” and remote access sharing, access rights per device features.

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Ensure your content meets quality and brand standards with content validation testing.