15+ Mobile App Testing Statistics 

As global app downloads have doubled every quarter since 2015, and users now spend more time on apps than websites, the need for thorough mobile app testing is more critical than ever. 

The app testing market is projected to reach $13.6 billion by 2026. This blog will cover key mobile app testing statistics and explore why it is essential for delivering high-quality user experiences and maintaining competitive advantage.

What Are The Most Popular Mobile App Testing Statistics?

Here are some of the latest mobile app testing statistics:

1) Research by Kobiton reveals mobile apps account for a quarter of companies’ total revenue. 

75% of companies report that slow app releases cost them over $100,000/year, and since 3 out 4 companies rely on mobile apps for a quarter of their revenue, any release delays threaten their viability. 

As a result, the need for efficient and fast mobile app testing is increasing. Companies are prioritizing resources to ensure their apps function seamlessly.

2) Sensor Tower’s data indicates global app downloads have doubled every quarter since 2015. 

This surge highlights the expanding reach and popularity of mobile applications. The need for enhanced testing and quality assurance is clear. 

The exponential growth in app downloads reflects the increasing reliance on mobile technology, which is used in various aspects of daily life, from communication to banking. 

As more users interact with apps, the margin for error decreases. Rigorous testing protocols are necessary to identify and rectify potential issues.

3) By 2024, the most consistently growing apps on the App Store and Google Play are projected to see an 80% increase in sales compared to 2019. 

This significant growth underscores the escalating demand for high-quality apps. Effective testing plays a crucial role in maintaining app performance. 

The projected sales increase suggests consumers are more willing to spend on exceptional apps. Developers must prioritize testing to ensure their apps can handle increased user traffic.

4) A significant statistic shows that 86% of people spend more time on apps than websites. 

This reflects the increasing preference for mobile applications over traditional web browsing. The necessity for robust mobile app testing to meet user expectations can be attributed to apps’ convenience and accessibility. 

As users spend more time on apps, their expectations for personalized performance can only be met with strategic testing.

5) However, user retention remains a challenge. 94% of users uninstall mobile applications within 30 days of installation. 

This high uninstallation rate points to the importance of initial app quality. Continuous improvement is needed to retain users. 

High user churn rates can be attributed to various factors such as poor performance, bugs, and lack of engaging content. 

Addressing issues promptly can improve retention rates. Developers must focus on thorough testing during development. Continuous monitoring post-launch is also crucial.

6) User engagement statistics show that only 25% of app users return after the first day of usage. 

Retention rates decline sharply thereafter. This indicates the importance of creating a compelling initial user experience and continuously enhancing app features to maintain user interest. 

The first impression of an app is crucial. If users encounter bugs or slow performance, they are unlikely to return.

Once in, ensuring a smooth and engaging onboarding process can increase the likelihood of users returning. This makes usability testing crucial for retention.

7) Despite significant negative feedback in app store reviews and social media posts, only 4% of consumers directly complain to a company about a bad experience. 

This suggests that companies might be unaware of the issues and that many users prefer to uninstall an app rather than complain.

Proactive testing, in-app user feedback mechanisms, and monitoring of app store reviews can help identify and address problems.

8) Puppet’s research indicates that teams integrating testing throughout the development process waste 22% less time on unexpected tasks. 

Collaborative and continuous testing practices demonstrate efficiency gains. Incorporating testing at every stage of development helps identify and fix issues early. 

This reduces the need for extensive rework and last-minute fixes, saving time and improving the overall quality of the final product.

9) While 80% of users use Google Chrome and Mozilla Firefox, other browsers should not be overlooked. 

Ensuring compatibility across multiple browsers is essential. Although Chrome and Firefox dominate the market, many users are on other browsers. 

Developers must test their apps across all major browsers to ensure a consistent and reliable user experience.

10) Salesforce research shows mobile shoppers who click on recommendations are 25% more likely to complete orders. 

This emphasizes the value of personalized user experiences. Testing recommendation features is important to drive engagement and conversions.

Recommendation engines must be thoroughly tested to validate they function correctly and provide accurate, useful recommendations. 

11) Employment for software engineers, quality assurance analysts, and testers is projected to grow by 25% from 2021 to 2031. 

This is much faster than the average for all jobs. The trend reflects the increasing demand for professionals in the field. The need for skilled testers and QA professionals will increase as the mobile app market expands.

12) The average mobile user checks their smartphone 47 times a day. 

This frequent interaction underscores the need for reliable and well-tested mobile applications.

Issues can become a single point of frustration for users who constantly engage with their apps, causing them to churn.

Developers must prioritize testing to ensure apps can handle frequent usage and deliver a consistent, high-quality experience.

13) Approximately 70% of users abandon an app due to slow loading times. 

Additionally, 29% will immediately uninstall an app that fails to provide value. These mobile app testing statistics highlight the critical importance of performance and user experience. 

Slow loading times and lack of value can harm user retention. Performance testing can help identify and resolve speed issues. Usability testing can help ensure the app provides meaningful and valuable experiences.

14) In 2020, technical problems caused 70% of the 5 million mobile applications available to be removed. 

The high rate of app removals due to technical problems indicates many developers may not be testing all essential features. 

Comprehensive testing is crucial to avoid high uninstallation rates. Functional, performance, and usability testing help identify and fix issues before they impact users.

15) The global market for mobile app testing services is projected to reach $13,585.73 million by 2026. 

The substantial market growth indicates companies are becoming more aware of the value of testing. As demand for high-quality apps rises, the market for testing services will expand.

16) Canva engineers enhanced their platform to accommodate non-English users. 

This expanded their audience reach to 60%, demonstrating the importance of localization and accessibility testing. 

Ensuring apps function correctly in different languages and cultural contexts through comprehensive testing helped Canva significantly grow its user base. 

17) A robust mobile app testing strategy is essential since 70% of app uninstallations are due to crashes. 

Additionally, 70% of users will abandon an app if it takes too long to load or crashes.

Developers must implement a comprehensive testing strategy, including crash, performance, and usability testing, to ensure a smooth and reliable user experience.

18) According to Statista, app downloads steadily increased between 2016 and 2022. 

However, in 2023, global app downloads plateaued at 257 billion. This was only a one percent year-over-year rise. The plateau indicates a maturing market where new downloads are stabilizing. 

Despite this, the app market is projected to surpass 613 billion U.S. dollars in revenue by 2025. This reflects continued growth in-app monetization and user spending. 

Final Thoughts

With 75% of companies relying on their app for a quarter of their revenues, ensuring high-quality user experiences is critical to your bottom line. Effective testing ensures seamless user experiences, reduces uninstall rates, and maintains competitiveness. 

As a leading mobile app testing provider, Testlio’s services enhance digital experiences for over 1 billion users. Our highly vetted network of 10,000+ freelancers enables our clients to test their apps on 600,000+ devices, across 150+ countries, and in 100+ languages.

Schedule a call with an expert on our team to learn how we can help you deliver app experiences your customers will love.

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