Both apps heavily rely on Twitter. When Twitter acquired Periscope, the product was given greater access to resources, especially users’ data and location. Periscope notifies Twitter users when a stream begins and shows where a person is streaming from.
Twitter decided to restrict Meerkat’s access to its social graph. This crippled Meerkat’s ability to use the social graph to build their network. Meerkat would now have to make their users invite people to join rather than build off of the already established Twitter network.
2. Leverage, don’t imitate
Periscope delivers a unique experience, which is a better strategy than Meerkat trying to mimic the real broadcaster’s experience. Meerkat users are not allowed to re-watch broadcasts. Once it’s gone, it’s gone. However, Periscope leverages the broadcaster’s experience by letting users re-watch and receive immediate feedback through ratings and comments.
Periscope allows users to send hearts at any time during streaming. It gives out that immediate satisfaction return when you can see your stream flooded with hearts. Furthermore, if there’s a part in the stream the audience likes, you can immediately know by seeing hearts flying around and observe what kind of content people are interested in, especially for social media specialists/twitters.
I would “heart” this 1000 times:
500 for the cat and 500 for marshmallows
What the Media Cares About
The chart below displays the popularity between Periscope (red) and Meerkat (blue):
Meerkat had a substantial amount of news coverage at the beginning despite not being in the top 100 iPhone apps chart. Tero Kuittinen wrote an article that criticizes how media falsely advertised Meerkat as “the hot trend” when in fact, it had “never been a hit to begin with.”
Meerkat was still able to keep up with news coverage when Twitter released Periscope at first. However, this wasn’t because of their product…
When people mentioned Meerkat, they also talk about Periscope and vice versa. The media isn’t actually interested in either product, but rather the rivalry between the two.
Periscope is currently winning the live streaming battle. All it took was a polished app and a good strategy: restrict data access to competitor and leverage experience.
Meerkat recently announced its new update to strike back at Twitter’s restriction, so I’d be interested in seeing how this affects their positioning.
What are your thoughts on Periscope and Meerkat? I would love to hear them in the comments below. You can also send a tweet/ send a message to me at @anhthu_le179