A Primer on Digital Therapeutics Software Testing

A Primer on Digital Therapeutics Software Testing

What are Digital Therapeutics Companies? Digital therapeutics (DTx) companies provide software-backed therapeutic interventions to help prevent, manage, or treat a medical disorder or disease. For example, health tech unicorn Hing…

How to write a user story with great UX in mind

How to write a user story with great UX in mind

If your typical user story looks like: “As a new user, I want to create an account to have an account,” then you might have a problem.  As a recent…

Business Software: How to provide consumer-like user experiences 

Business Software: How to provide consumer-like user experiences 

Business software is changing 85% of CEOs say that the pandemic has accelerated digital transformation, according to a recent Deloitte survey. Digital transformation often means new software tools that increas…

How To Create A Mobile Storefront To Meet User Expectations

How To Create A Mobile Storefront To Meet User Expectations

Just a few years ago, a business’ website was considered its storefront. But now, with roughly 60 percent of all searches emanating from mobile devices, mobile is emerging as…

Your Guide to Perfecting the Customer Experience Is Here

Your Guide to Perfecting the Customer Experience Is Here

The customer experience itself has become a product. There’s a clear link between the customer experience and business performance: Companies deemed leaders in Forrester Research’s annual Customer Experience Index strongly…

How to Track the Right User Experience Metrics

How to Track the Right User Experience Metrics

User experience metrics aren’t just about conversions and retentions. They show us behaviors, attitudes, emotions — even confusion. That’s partially why UX metrics are so complex. They can be bot…

Thoughts from Amuse UX Conference | Part I — The Future of Product Design

Thoughts from Amuse UX Conference | Part I — The Future of Product Design

    What are we moving towards? 1. Using algorithms to create the value and flow (artificial intelligence) Chat bots and personal assistants are already a hot thing. We are moving…