What are Digital Therapeutics Companies? Digital therapeutics (DTx) companies provide software-backed therapeutic interventions to help prevent, manage, or treat a medical disorder or disease. For example, health tech unicorn Hing…
If your typical user story looks like: “As a new user, I want to create an account to have an account,” then you might have a problem. As a recent…
Business software is changing 85% of CEOs say that the pandemic has accelerated digital transformation, according to a recent Deloitte survey. Digital transformation often means new software tools that increas…
Just a few years ago, a business’ website was considered its storefront. But now, with roughly 60 percent of all searches emanating from mobile devices, mobile is emerging as…
The customer experience itself has become a product. There’s a clear link between the customer experience and business performance: Companies deemed leaders in Forrester Research’s annual Customer Experience Index strongly…
User experience metrics aren’t just about conversions and retentions. They show us behaviors, attitudes, emotions — even confusion. That’s partially why UX metrics are so complex. They can be bot…
What are we moving towards? 1. Using algorithms to create the value and flow (artificial intelligence) Chat bots and personal assistants are already a hot thing. We are moving…